As Uber’s products expanded, the flagship ride — Black — plateaued. When Martha Stewart noticed we thought who better to relaunch the premium option with? The queen of quality highlighted new features and the comforts of a customizable ride with her unique requests. DJ Martha was even trending before we’d wrapped on shoot day, featured in outlets like The Cut, Daily Mail, and Vogue.

Digital, Social


ECD: Paulie Dery
CD: Lauren Moreno
Sr AD: Ali Fujii
Sr Copywriter: Meg Gallagher
AD: Zed Yasay
Producer: Jesse Romero
Strategist: Marlee Dippolito
Director: Erich Joiner
Production: Tool
Post: Mackcut