Introducing the all-new Uber Black, for moments too important to leave to chance. Part brand challenge, part marketing project, we showcased the Predictably Premium service of this product. We defined a distinctive, elevated visual identity still in alignment with the core brand, and developed an integrated marketing campaign that ultimately contributed to an increase in driver earnings and satisfaction, as well as overall trips. 

Broadcast, OOH, Display, Social, CRM


ECD: Paulie Dery
CD: Lauren Moreno
AD: Ali Fujii
Copywriter: Meg Gallagher
Designer: Zed Yasay
Producer: Jesse Romero
Strategist: Marlee Dippolito
Director: Rich Lee
Production: Native Content
Post: Drive Studios