Breaking down complexity through curiosity.
Ali here, hi! I’m a digital product designer based in Los Angeles, CA. I incorporate my background in art direction and brand design to deliver simplified, on-brand solutions.
Etsy
Product design
Product video coverage
Increasing coverage of listing videos on Etsy to drive sales and shop engagement for sellers.
Etsy Ads integration
Developing a strategy for a more seamless Ads experience.
Testing into usability
Evolving the Etsy Ads product to be more guided for sellers.
Uber
Art direction
Product relaunch with Martha Stewart
When Martha noticed Uber Black was on the decline we thought who better to relaunch our premiere product with?
Case study coming soon
Pride stories from around the world
Directors and driver partners in the LGBTQ+ community bring nine inclusive flags to Pride celebrations around the globe.
Case study coming soon
Funding female entrepreneurs
Increasing applications for the annual Uber Pitch competition, kicked off with a social experiment to #RethinkTheRatio.